Welcome to Optimism

my ideas are golden

Dear Weiden + Kennedy,

I am a 19 year old, entrepreneurial/creative mind. I have between 2-3 groundbreaking business or creative ideas every single day, and to say the least, I do NOT have the capability to even keep track or implement them so; I started a business.

I decided that If I were to ever become successful and impact the world greatly by undertaking huge and "impossible" projects I would need a very balanced, efficient, and productive degree of discipline. Sometimes discipline and creativity/randomness sit on opposite sides of the lunch hall; however, to combine them would I assume be as earth-shattering as balancing the ying and the yang of business.

Behold, my mobile billboard business in Las Vegas, NV. However, I did not have enough money to start it to I decided to sell it first, and with the profits, start it (opposite to the quote "think with your hands, and then talk about it, not in reverse") Well I did it in reverse.

I dressed up in a black and gold suite and tie, drove down to the Forum Shops in Las Vegas, NV (very wealthy shops) and started selling my ideas to the managers, converting them to my corporate sales people, and starting the damning corporate marketing man chase. I thought "wouldn't it be awesome if I had some clout, some pull, to just pitch these ideas,". So out of the few dozen I approached, and followed up over weeks and weeks, I ended up with about 4 hot prospective clients. I mean, one that is looking at buying a marketing package from me for $30,000 U.S. and very, very EXCITED to do so. So I have a feeling my ideas are golden, but I promised myself I would stay here until I make my business, my ad agency, my marketing consulting firm, which I named "Unique and Innovative PRO (Personal Relations Officer)"–a success.

Well what does this have to do with you?
Well I'm a young man, and I "stay stupid, stay foolish (steve jobs)" so I thought I would write this e-mail to someone who has done what I want to do in the advertising/marketing world. I found Weiden + Kennedy from watching everyone of your Nike MVPs videos, and found that you had internships/platform program.

This is what is on my mind:
Nike Factory in the forum shops needs strip advertising; I concepted a Giant Shoe on a platform truck that will drive up and down the strip with a sign in it promoting a weekly event with the local UNLV Basketball team, celebrity, athlete, or locally famous socialite, that would pull customers to Niketown to HAVE FUN. The place is built like a club and it could very well be a sales monster tool, all while the customer is not cheesed by old ad methods. 

So To Conclude,
If you were to use me for my ideas and implementation and passion…
If I were to use you as my clout vessel

Your company, Your Ideas, Your advertisements would only progress, and companies that don't keep innovative, fail. (You DO, trust me I've seen your advertising).

I would progress, and become the next YOU, to offer more and more people opportunities to create, and jobs for everyone helping them, and in turn bread for families all over the world.

This is my calling, I am the global entrepreneur.
And I love advertising,
Can We Team Up?
What do YOU propose?

We hired this candidate on the spot.

the Honda effect

HONDA SWINDON BACON 250x148 Master

HONDA SWINDON BOLT 250x148 Master

HONDA SWINDON IRON 250x148 Master

HONDA SWINDON ROLLER 250x148 Master

HONDA SWINDON TEA CUP 250x148 Master

These ads are part of our new campaign to announce the reopening of Honda's UK factory in Swindon.

At its best, Honda inspires – with cars, with communications, and as a company. The factory in Swindon is a part of this. And the reopening has a broad significance and relevance in the current climate.

“Honda, renowned throughout the world for how it responds to economic change, a microcosm of the UK economy, now ready to grow.”
Faral Islam, C4 News

We've seen people talking about 'the Honda effect', a phrase that I think originates from a famous 1984 paper from the California Review about Honda's success in the US market. You can read the paper here.

“This so-called ‘Honda Effect’ is not just relevant for the car industry, but possibly the whole economy.”
Faral Islam, C4 News

“The more modest example of what you could call ‘The Honda Effect’…that itself will guarantee some pick up in the rate of growth.”
Mervyn King, Governor of the Bank of England

We appropriated the phrase and incorporated it into the campaign. The reopening of the factory is the first bold statement of Honda's intention to assume leadership as the country shows the first signs of emerging from the recession.

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