Honda is Independent’s ‘pick of the week’
Nice one.
From the Independent's Monday media section (link):
Best in Show: Honda (Wieden & Kennedy)
At the beginning of the year Honda
closed its Swindon factory. It didn’t want to make redundancies,
despite the collapse of the car market, so it shut up shop for a few
months.
The decision was clear evidence of a
brand that, when the crunch came, remained true to the values
encapsulated in its marketing.
Now Swindon has reopened and Honda
has launched a marketing campaign through Wieden & Kennedy to
celebrate. This is one of the posters, but there are some lovely press
executions too, with well-crafted copy and a clean design. Isn’t it
nice when brands do as they say?