Interesting to see how the local press in Swindon has covered W+K's campaign to announce the reopening of Honda's UK factory, which is located in the area. The coverage suggests that it's a controversial move locally to spend money on an advertising campaign when workers have accepted pay cuts, but reports that Honda workers have backed the campaign. Most of those interviewed seem to have seen the campaign as a positive step, likely to encourage the business to get moving. A Swindon-based marketing expert is quoted as saying he thinks the campaign is 'a wise move'. And the article talks of Honda's 'impressive track record when it comes to advertising.'

A follow-up piece said 'readers giving their backing to Honda's ad campaign'.

An online poll conducted by the paper revealed 57
per cent of readers supported the campaign.