The Guardian invests a lot of time and effort in making a comprehensive collection of audio content, which lives at guardian.co.uk/audio. 

The Guardian's editor, Alan Rusbridger, wanted to let more people know about this so we were briefed to heighten awareness of the site and to increase downloads.

We created a newspaper wrap for impact and single page ads for reminders for each of the top seven podcasts.

Using detailed collage illustration we told a story about what you can expect to get from these podcasts and brought each subject to life. Guardian podcasts are humorous and conversational.  We wanted the ads to depict this liveliness and irreverence.

This summer, we have created some campaigns to support a series of give-away guides the Guardian has put together.  They include the guide to Secret Britain, British Walks and Summer Pubs.

In June, the Secret Britain guide came out.  It encompassed all the weird and wonderful things you can find in the UK, from haunted houses to underground caverns.  Our campaign aimed to capture the eccentricity and magic of the guide.

Then the 2-part guide to summer pubs came out: on the Saturday, a guide to urban pubs; on the Sunday, a guide to country pubs.  The content was diverse, ranging from the scenic to the more bizarre hostelries in the UK – our campaign aimed to excite people about trying out new places to have a drink.

And finally we worked on the seven part guide to British walks.  Unlike a typical walking guide, the walks were themed, so they were put in the context of art, literature, history, war, etc.  Our campaign aimed to inspire readers to consult the guide and get their walking boots on, whatever their interests.