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Interesting 2009

Emma writes:

On Saturday I spoke at the 3rd annual Interesting at Conway Hall. As ever it was a smashing do with a range of diverse speakers, tea and cake and most excitingly, bunting.  Russell Davies and his team had done the usual spectacular job of attracting the right people, both in terms of speakers and audience, the latter a very jolly bunch who seemed to enjoy themselves very much.

I was particularly grateful for this as I was talking about 'Ponies I have loved: real and imagined. 1970 to 2009. They laughed and that was good.

Here are some pictures of me talking. First with my pony. Then me as a pony.

Em with Shandy

Sarah on Em's back

Below is a list of the speakers and a beautifully concise summary of their talks. I have quite literally copied this from www.rooreynolds.com. Thank you Roo for making my job on this blog so much easier.

  1. Tom Loosemore on the race to sail faster than 50 knots.
  2. Jessica Greenwood on why the least interesting things about sport is the score (football, with all its attendant drama, is a $500B industry).
  3. Robert Brook spoke on being a gentleman (by birth, costume or behaviour).
  4. Toby Barnes on a brief history of cheating in video-games (cheating, when it involves other people, is wrong).
  5. Leila Johnston read some snippets from her very funny book, ‘The Enemy of Chaos
  6. Cait Hurley talked about Arthur Jefferson (Stan Laurel’s dad and an awesome guy).
  7. Alby Reid told us that everything we knew about nuclear power waswrong (How many people died as a result of Chernobyl? 56.)
  8. Katy Lindemann enthused about robots (Tweenbots are especially adorable).
  9. The very cute Bubblino made an appearance on stage (blowing bubbles across the stage every time ‘interesting’ was mentioned on twitter).
  10. Dominic Tinley explained why we don’t see the colour violet on our computers and cameras, as well as what Radio 4 would look like if we could see sound.
  11. Andy Huntington took us on a tour of keyboard instruments and explained ‘equal temperament’.
  12. Alice Taylor talked about ‘merchants vs craftants’ (give some love back to the crafters).
  13. Tim Duckett kindly taught us morse code in 10 minutes. For example: Z = Zinc Zoo kee-per =  – – . .
  14. Michal Migurski talked about maps and paper and a much-photocopied intersection map of San Francisco (paper wiki).
  15. Josie Fraser talked about psychological violence in UK 1970s and 80s girls comics (’it can be dangerous to mock a monkey’).
  16. Dan Maier talked about Sir Francis Galton (I now really want to read Galton’s book ‘The Art of Travel‘, and to a lesser extent his thoughts on ‘Africa for the Chinese’ (”one of the 5 most racist things I’ve ever read”, according to Dan) and ‘Arithmetic by Smell‘).
  17. Asi Sharabi showed us 6-8 year old children’s ideas of interestingness(which centered around technology, friends, motors and animals).
  18. Meg Pickard taught us about drinking rituals and associated customs (toast, cheers, your good health, chin chin, rule of thumb).
  19. Alex Deschamps-Sonsino got us to make a very complicated origami box.
  20. Tuur Van Balen talked about yoghurt and DNA synthesis (”I’ve never done bio-technology under such time pressure!”)
  21. Jon Gisby taught us how to conduct a symphony orchestra (”It’s like riding a horse at speed; fun, but with a significant risk of abject and public failure”).
  22. Jessica Bigarel discussed, and beautifully presented, her meta meta datadata (capturing each flight of stairs travelled up or down was “an arduous dataset and it was very disruptive to my life”).
  23. Craig Smith talked about his dad (”he sharpens a drill bit better than any man in Huddersfield”) and showed us the types of water wheels (under shot, breast shot, over shot and pitch back).
  24. Tom Fishburne talked about innovation and cartoons.
  25. Anab Jain talked about her Indian superpowers.
  26. Naomi Alderman talked about greek tragedy and goats.
  27. Gavin Bell talked about the writing of his new ‘Social Web Applications’ book (wifi is a blessing and a curse).
  28. Emma Marsland shared the ponies she has loved, real and imagined, from since 1970
  29. Nick Hand shared his ongoing journey around the coast of mainland Britain (5000 miles in 100 days).
  30. We heard about the ‘BIL‘ unconference in Oxford next summer (BIL is to TED as Bar camp is to Foo camp).
  31. Mark Earls and his Darwinian Display Team demonstrated random drift.
  32. Robert Thomas demonstrated RjDj (’Music as Software’).
  33. Gem Spear talked about electric trains and underground creeks (GM’s inglorious part in killing off the inter-urban railway systems in the US, and a rather nice discussion of running surface runoff water through gardens rather then through underground culverts).
  34. Paul Hammond showed us how to win at Monopoly (if you can buy it, buy it; trade up to a full colour group asap; go for the oranges (stats!); unless it’s early in the game, stay in jail; create a housing shortage; don’t play house rules, as they’ll only make the game take too long; don’t play it at all, it’s a rubbish game. Instead, play German board games, which are not all German and not all board games).
  35. David Smith gave a touching and powerful talk about teaching (you can’t teach children well unless you love children).
  36. Richard Reynolds mentioned his Guerilla Gardening book and told a lovely story about planting sunflowers opposite Parliament.
  37. We watched Jim Le Fevre’s beautiful astrotagging film.
  38. Claire Margetts told us about the ‘Do’ lectures.
  39. Matt Ward showed us why frivolity is important by showing his plans for watching a bullet reach the top of its trajectory (”Understanding comes through doing”).
  40. Dan Germain talked about sunsets (”basically, when the sun disappears”, by which time it has apparently already happened) and asked why we persist in taking bad photos of them, pondering whether it’s because they remind us of death).

APG awards judging: day two

Neil christie

W2O brings you, hot from the evil heart of Shoreditch House, the inside scoop from within the sealed judging chamber on day two of the APG Awards. Today we saw presentations from JWT Mumbai (Forevermark Diamonds), RSPCA NSW Australia (Campaign Palace), BBH (Axe – Japan, Barnardo's and Air Action Vigorsol), Saatchi & Saatchi Australia (Sony Net-Share Cam), Grey London (BHF- Yoobot), Mother (Stella Artois 4% and Eurostar), M&C Saatchi (Kent County Council), McCann (Halo 3) and your own brave lads from Wieden + Kennedy (Nike 5).

Judges' table

Voting

Above: an actual vote being cast.

Guy

Chairman of the Judges: Guy Murphy of JWT.

Judges

Paul graeme 

Paul and Graeme of W+K limbering up for their Nike 5 presentation. Colman practising rapid masturbatory hand-gestures. Graeme attempting to bite off his own tongue, possibly as a result of nerves.

Both had rehearsed an 'amoebic dysentery' excuse with which they opened their presentation in a vain attempt to win the judges' sympathy. Deciding to use a giant fridge as a bit of 'planning theatre' was a questionable move.

Questioning g and p 

Above: our boys field some tricky questions from Rob Forshaw. Graeme and Paul try to look thoughtful. Fridge isn't helping. Axel Chaldecott resorts to quaffing large drink.

A diverse and interesting selection of cases presented today. I guess in a way over the two days we saw an overview of what should be the world's best strategic thinking currently. We certainly saw 'planning' fulfilling a variety of functions: digging deep to find customer insights (as you might expect); identifying channel opportunities that connect with people in new ways; acting as a commercial partner to clients and helping to redefine the business problem; inspiring great creative work (again, as might be hoped); developing new models for how communications can work; proposing new ways of briefing, from diaries to brand worlds; turning conventional wisdom on its head to provide a brilliantly counter-intuitive idea; getting under the skin of culture and working out how to fit in rather than stand out; curating user-generated content; designing an online decision-making experience; using search optimisation requirements as a creative springboard; creating new IP models; reconciling clashes between global consistency and local relevance; working in new, more spontaneous, less logical ways; persuading their agencies and clients that extraordinary results don't come from ordinary strategies. Interesting stuff, and fascinating to see what's going on out there – who's pushing the boundaries and what's being achieved.

And the results were….

I can't tell you that. Results of the judging will be announced at the APG Awards Ceremony on October 8th.

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