Welcome to Optimism

Go Steelers

Chesters writes:

Back in February I mentioned that I'd had dinner at TED in Palm Springs with the lovely Morgan Spurlock – he of 'Supersize Me' fame.

Kevin 2

Good bloke.  We had a steak, talked about burgers, and it emerged that he was, amazingly, a Stoke City fan.  Just like me. (Turned out that be became one by virtue of an appearance on Soccer AM to promote 'Supersize Me').

We agreed over dinner to swap shirts so I sent him a 2009/10 season Stoke City shirt to wear proudly all around NYC.  He's a massive Pittsburgh Steelers fan and promised to send one back.

This week, true to his word, a lovely, brand new, spanking 2009/10 Steelers shirt arrived in the post (modelled below) with the note:

'Your very own Superbowl Champions Pittsburgh Steelers jersey.  Now you too can see how clueless fans of American football are in ol' blighty.  Can't be any worse than the 'what's Stoke City?' questions i get.  Morgan'

Big thanks Mr Spurlock.  His new film of Freakonomics comes out later in the year.  I'm going to look out for him wearing his Stoke City shirt in the promos…

Kevin 1

Big Mugs

Much excitement amongst the Fairtrade team as the freshly printed Fairtrade Fortnight tent cards arrive at W+K London.

These irresistibly pick-upable big mugs will be sent out to businesses all over the country to sit on peoples' desks and let them know about Fairtrade Fortnight 2010. On the back, the mugs explain our campaign for next year, The Big Swap (swap your usual stuff for Fairtrade stuff), and act as a cheeky reminder to any lazy tea-making co-workers: that it is their turn to get the kettle on, and make a Fairtrade brew.

Enjoying a big cup of tea are Fairtrade team Katherine, Alice (only her second day at W+K, would you believe), Lou and Ray.

Fairtrade

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