Lucy writes:

Yesterday Platform had the
pleasure of a visit and brilliant talk from one of our patrons Jeremy
Ettinghausen, Digital Publisher at Penguin. Jeremy told us all about the
projects he has been working on over the last couple of years to help take
Penguin literature into the 21^st Century.

Penguin no longer sees itself as
a book company, it is an entertainment company competing for our leisure time
against the likes of YouTube, Facebook, PlayStation and all sorts of other
entertainment channels. With this in mind the company is working to find new
and engaging ways to get audiences involved with Penguin content.

Here’s just a few of the interesting
projects Jeremy has created:

The We Tell Stories project aimed
to take Penguin content to a new audience, gamers. Each piece of content was
bought to life using playful digital technologies including, GPS mapping, blogs
and Twitter. This encouraged the audience to explore, feature in, follow or
customize the story as it played out in front of them. 

www.wetellstories.co.uk

Jeremy told us that the fastest
growing segment of internet users is 3-5 year olds. With this in mind Penguin created
the We Make Stories project. Their first paid for service that gets kids
creating their own stories using lots of different techniques like comics,
customizable pop ups and character creation.

www.wemakestories.co.uk

Spinebreakers was created for the
more challenging teenage audience. The site is created, designed and
curated by an ever changing panel of UK teenage readers giving them the control
of the books that are read, promoted and discussed.

www.spinebreakers.co.uk

Many thanks to Jeremy for coming in and sharing his work with us, it was a really great talk.

The agency's daily Cravendale delivery on reception.