Time to close up Welcome to Optimism for the holidays. Wieden + Kennedy London will also be closed for business from lunchtime tomorrow (Christmas eve) until January 4th. Merry Christmas and a happy new year to everyone. Have yourselves a festive beano. Ho, ho, ho, etc.

Wieden + Kennedy's Nokia UK team have been slaving away for the past few months on
creating a rather special hacker box to promote the new Nokia N900 and
Maemo platform to a select group of tech leaders. The boxes went out on Friday
and the response has been incredible. Geeks have gone crazy for the mysterious black box; it's all over Twitter.

We did all the audience profiling work, created the box with Atom and sourced all the personalised goodies including, as you can see on the video, a small plastic fox.

To top it off and deliver us and Nokia a
rather nice Christmas present it has been described on
Engadget as the best unboxing ever.