Welcome to Optimism

weather crisis: stay in your homes, citizens!

We just haven't got the hang of winter in the UK, have we?

What the media is telling us:

Yahoo

Yahoo says: Trains from London Waterloo were severely delayed, with one station
staff member telling commuters: "You may as well tear the timetable up."

Staff
at London Bridge rail station told Sky News Online, as more snow was
forecast for later today, the commute home for thousands was looking
more dire. They advised to avoid travel this afternoon at all costs.

What it's actually like in Spitalfields, London:

Brushfield
A half-hearted quarter of an inch of pathetic slush. Is that all it takes to bring London to a halt?

Related question: why is icy weather always referred to as 'treacherous'? In what way exactly has winter betrayed us with this entirely predictable cold spell?

OK, end of moan. This blog is supposed to be optimistic. I'm sure the sun will come out tomorrow.

new campaign for lactofree

Picture 1

Wieden + Kennedy extended its relationship with Arla foods (producers of Lurpak butter and Cravendale milk) in May last year when we pitched and won the Lactofree business. Lactofree is the UK’s only product range that has all the taste but
none of the lactose of real dairy. Lactofree is gently filtered to
remove the lactose – the sugar found in milk that can cause
digestive problems.

The new campaign is now being rolled out across digital
channels, TV, cinema and print/advertorials and will continue throughout 2010 in the UK.
The idea is all about encouraging dairy avoiders – people who have had to 'finish with' dairy because it didn't agree with them – to mend their
broken relationships with dairy.

Here are a couple of examples of the work:




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