This new national campaign from Wieden + Kennedy for the DSFC aims to raise awareness of how alcohol can make young people vulnerable.

This new national campaign from Wieden + Kennedy is our first work with the Department of Schools, Families and Children. The campaign aims to raise awareness of how alcohol
can make young people vulnerable. It’s not only the drink itself that puts young people at risk, it’s the decisions they make when under the influence of drink. The advertisements ask young people
and their parents ‘Why Let Drink Decide?’ and aim to help parents work
with their children to establish a safe and sensible relationship with
alcohol. The ad below is
aimed at parents;  there
is a cinema ad targeting young people that comes out shortly.
More info at http://whyletdrinkdecide.direct.gov.uk/

Wieden & Kennedy has been named as the most nominated agency for the upcoming Awards for National Newspaper Advertising.

From Campaign:
Wieden & Kennedy has been
named as the most nominated agency for the upcoming Awards for National
Newspaper Advertising.

The Annas, which takes place on 27
January, celebrates the best press and online ads to have featured in
national newspapers during 2009.

A total of 68 ads from 30 agencies
were chosen across five different categories, covering Copywriting, Art
Direction, Topicality, Online and Creative Media Partnership.

Wieden & Kennedy has been
shortlisted five times, with four of its nominations coming for its
work on Honda. (Above.) It has also received a nomination in the "Creative
Media" category for its "Saturday is Breakfast Day" campaign created
for Lurpak.

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