Welcome to Optimism

W+K FC 3, M&C FC 0

WKFC
 

W+K FC were off to a flying start this season with a convincing victory against arch rivals M&C Saatchi. Final Whistle at Mile End Park last night; W+K FC 3, M&C FC 0. Player/Manager Capello-Bruno remained confident even though a few of his keys players were either injured or on international duty. The first 11 (team sheet below) attacked the first half with ruthless brilliance and we saw Adam Reid step up with a 30 yard belter into the top corner – the M&C fans were momentarily silenced. To their credit they responded well but failed to convert in the first half. During half time Capello-Bruno pleaded with his men to curb their aggression since M&C’s back four reverted to ‘psychological warfare’ in the form of ‘ya mum cusses’.It wasn’t long before our fresh pair of legs Joe Thompson scrambled in a loose ball, with his pelvis, and W+K FC were 2-0 up. Steve Bond, Dom Tunon an Benny Everitt battled hard in midfield. Then came Adam Reid for second helpings with a storming run up the left flank, a shimmy here, a shimmy there and what seemed to be an impossible angle…it was 3! RastaKickBall and David 'Get In' Stevens, who were solid at the back together with Nicholas The Fortress, had a clean sheet in mind and knocked the team back in shape for the final minutes. M&C continued to fight but to no avail…and as in the words of the Mile End care taker it was ‘Lights Out’ for M&C FC… 

Boys done well!

The Team_v2

A visit from RIG

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    Yesterday we were
thrilled to have Russell Davies & Ben Terrett from RIG come and talk to
Platform. They talked about what RIG has been up to recently, and most
interestingly, shared thoughts on real vs. digital experiences. Russell broke
our experiences into 3 categories:


 

1.    Tangible things with a digital presence



2.
   Digital things with a physical presence


3.
   Moving past digital infatuation and analogue nostalgia


 


    The last in particular was most interesting. Instead of
choosing sides between digital and “old school”, why not redefine the way we
use these analogue tools and find ways to incorporate the digital world?  

IMG_9130


         Ben & Russell’s
example: over the course of a year, they bookmarked posts they liked from
several blogs. However, they realized they usually never returned to these
bookmarks to view the article. If the posts were physically printed out, they
thought, people might actually take the time to read each one in full. They
found a quick, cheap, and readily available technology to print: a newspaper
press. Using the “dying” newspaper industry to print and share digital content
was a new idea. They printed 1,000 copies, and offered the extras for free on
their blog. Within a day, they were out of stock. 

        They have since formed Newspaper Club, which allows anyone to create their own newspaper for print
and distribution. They’ve created newspapers for Last.fm, Folksy, and the BBC
among others. The Platformers are super excited to take a stab at this one and
make a newspaper of our own.

       

Thanks again to Russell &
Ben for your time and a great talk. Be sure to check out Newspaper Club.

-Nicole & Platform

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