Peep Show star David Mitchell likes our Observer spot

We've just heard from the Winter Games in Vancouver – where a team from W+K Portland are currently working with P&G on a campaign that celebrates 'Olympic Moms'.

As previously blogged about here http://wklondon.typepad.com/welcome_to_optimism/2010/02/wk-launches-thanks-mom-campaign-for-pg-at-olympics.html the campaign champions all the hard work of mothers of Olympic athletes and how much tremendous support they give.

The idea is to start a movement of people taking the time to thank their mums – all around the world.  Start by thanking your own!

http://www.thankyoumom.com/index.jsp

Take the idea and share it – after all – its for the mums….

Here are some of the TV spots that have already broken – more to come as the Games progress: