The Media Guardian Innovation Awards were last night, and we walked away with a ‘Mega’ in the creative category for our Onedotzero Festival Identity. The festival identity actively involved onedotzero's core audience of
design and computing enthusiasts in the creation of an innovative design
piece. Identity assets were generated by users and interacted with at a
Nokia-powered identity projection at BFI Southbank.

David, Tom, KJ and Karsten Schmidt enjoyed the fantastic views from the Paramount bar at the top of centre point. 

Judges said: "This is a piece which engages the participant and gives them a penny drop 'I get it' genius moment. This idea nails its brief, serves a purpose and embraces technology and design and combines them all with a touch of genius and stunning visuals."

The award quite literally in the bag.

Good news for the agency – A nice step in the non-traditional direction.  

Congratulations to everyone involved.

You can download the open-source version of the software here.

onedotzero video case history from Wieden + Kennedy London on Vimeo.

The Team:

The Tea:

The Tools: