I’ve passed this building in St John Street many times but happened to notice how nice it is today. This is what you’d want your coroprate HQ to look like. Weather was overcast so unfortunately you can’t see what a lovely shade of green the tiles are. I hope this place is called Ingersoll House.

Lovely, old-fashioned logo. I think Ingersoll made – maybe still makes – watches.

Wieden + Kennedy London’s first brand campaign for The Guardian breaks on Monday 12 March. This is the first brand advertising The Guardian has launched in almost a decade.

The work highlights the core values upon which The Guardian is founded. There are four executions in the initial burst, each one covering a different aspect of the Guardian’s values. Further executions and a cinema campaign will follow later in the year. The use of bold colour and design reflects The Guardian itself, which offers colour on every page.

The campaign launches with posters on buses across the UK and on London taxis. The following week the campaign will be extended to Transvision screens at railway stations and poster sites on the London underground and at network rail stations.

The Guardian has an illustrious heritage of great creative work and is a brand close to the heart of many working in the media, so inevitably this campaign will come in for much scrutiny. We’ve tried to do something that’s fresh, and true to who they are. It’ll be interesting to see how people react.