Welcome to Optimism

more new creative hires at W+K London

Rob Doubal and Lolly Thompson join Wieden + Kennedy London from their position as creative directors at Mother.

Rob Doubal and Lolly
Thompson join from their position as creative directors at Mother.  They are a team whose work spans all
platforms. Their work includes the Coca-Cola ‘yeah yeah yeah la la la’ campaign…


Coke
Coke2 

…and the famous ‘London Ink’
installation – the creation of two giant, tattooed
sculptures that appeared in London for two weeks to promote a series
about
tattoo artists for The Discovery Channel which won global acclaim. 


Ink 1
Ink2
Ink3

Laurence and Rob joined
forces at Mother three years ago. From Orange and The Observer to Stella Artois and
Coca Cola, they’ve worked across the majority of Mother’s accounts.  Between them they have been awarded at
D&AD, Cannes, The One Show, The Clios, The Andys, The Campaign Big Awards,
BTAA and The Aerials, Young Guns and the Guardian Media Innovation Awards. 

 

Laurence is one of Mother’s
longest standing members.  Over the
years he has been responsible for some of their seminal work.  Before joining Mother, Laurence was a
freelance illustrator and after graduating with an MA in communications design
from Central St Martins in 1999, joined digital hotshop Deepend as a Senior
Designer.  While there, he was
awarded a One Show award in Integrated Branding Campaign for Interbrew’s ‘Beer
is Life’ and was invited to lecture on Design Autonomy to an international
audience at the Berlin beta conference. 
In 1999 he was also named in Creative Review’s prestigious Creative
Future list, as the ‘Creative Future in Illustration’.   He started at Mother in 2001 and
has worked across the full range of their accounts, notably making it into the
National Portrait Gallery for his Powerade work in 2008. 

Powerade1 

Powerade
Powerade2

Rob joined Mother in 2006
after a long tenure in a small creative shop in Amsterdam called John Doe which was set up by a splinter
group of Kessels Krammer.  There he was responsible for creating
ads and content for MTV which saw the Benelux MTV network voted the most
creative of MTV’s networks worldwide. 
Arriving at Mother to work on the Orange account, his Snoop Dog Goldspot
was voted the 7th funniest Ad of all time by Campaign magazine.

 

Beyond their agency
credentials, Laurence and Rob run the online idea provision service called
givemeanidea.com, and harbour a desire to fragment clients' budgets and
innovate truly creative work.

 

As
well as producing award-winning ad campaigns they have made short films and designed album and book
covers. 


Album covers 


Album cover
Rob Doubal says, ‘
We’ve always admired the work of W +
K London, and it’s a really interesting time to be joining a really great group
of people. We’re super excited about the job and over the moon that it cuts
down our commute from Liverpool Street station by 300 yards’.

Wieden + Kennedy London hires Andy Cameron as Interactive Creative Director

Wieden + Kennedy London has hired Andy Cameron, director of Fabrica, the Benetton Group communications research centre, as Interactive Creative Director.
Cameron_Andy_portrait

We're delighted to announce a raft of creative
hirings at Wieden + Kennedy London.

 


With the world changing rapidly, forward-thinking agencies
need to attract creative people with diverse talents and broad skills in order
to engage with customers in new ways across new channels.  Our ambition is to lead the world in
the creativity and innovation of our work. Our new hirings reflect this.
First up: Andy Cameron, who joins from Fabrica as
interactive creative director. 


Picture 3

Andy describes himself as an artist but is also a
designer, curator, writer and educator. He created the Hypermedia Research
Centre
at the University of Westminster in 1993 and went on to co-found the
ground-breaking and influential Antirom design collective in 1995.  He was also one of the co-founders of Romandson Interactive,
the interactive design practice. In 2001, he was appointed visiting artist, and
subsequently creative director in interaction design at Fabrica, the Benetton Group communications
research centre in Italy.  Andy’s
initiatives for Fabrica include the recent ‘It’s My Time’ campaign – a global
casting competition launched by Benetton using social media to find 20 new
faces from across the world to become Benetton advertising models.  Candidates uploaded a profile with photos of themselves, and the
community — i.e. real people — voted on its
favourites. The top 20, which included men and women from Iran, Belgium,
Kazakhstan and India, were flown to New York City for a campaign shoot
by the photographer Josh Olins.


Itsmytimepage

Maemytime 


Picture 2

Andy also co-created Venetian Mirror –
a monumental interactive art installation made at Fabrica – for this year’s
Decode exhibition at the V&A – and provided creative direction for a second Fabrica piece at Decode
– Exquisite Clock – by the young Brazilian artist Joao Wilbert.

VenetianMirrorVA2-635x1023

Andy says,
‘Fabrica and Benetton: it’s a hard act to follow.  The centre in Treviso and the amazing people there will
always have a special place in my heart, but it has been 8 years and its time
to move on.  The industry is
changing and where better to be part of this revolution than Wieden + Kennedy –
the best creative shop in the world. 
The leadership of the agency – Tony and Kim in London and the global
team in Portland – have convinced me they are serious about change and I’m
going to take them at their word. 
I will do my very best to find innovative new models for clients to
communicate across new channels in new ways.  We want Wieden + Kennedy London to become the destination of
choice for the best young creative talent in digital, interactive and networked
communication from around the world – and together we’re going to reinvent this
industry’.

 

Tony
Davidson, our ECD says, ‘I love the fact that Andy is not
from the school of advertising. 
The more diverse the talent at Wieden + Kennedy, the more alternative
solutions we can provide.  Andy has
a different skill-set from Kim and me, but what we do have in common is a hunger
to change, disrupt and experiment. 
We need to challenge and ask ourselves what an independent creative
organisation like this can really do.
'

Andy will be with us from early May.

Will post more on other new hires later.

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