At lunchtime today, P&G officially became the 11th worldwide sponsor for the International Olympic Committee – in a deal that covers the next five Olympic Games from London 2012 through to the 2020 Games.

A few of us from W+K were at the press conference, introduced by the lovely Paula Radcliffe,

to see Marc Pritchard (P&G Global Marketing and Brand Building Officer) and Jacques Rogge (IOC President) sign the deal,

Marc Pritchard, P&G

Jacques Rogge, IOC

with a veritable gaggle in attendance.

Back in February, W+K launched the 'Thanks Mom' campaign for P&G at the Winter Olympics. http://wklondon.typepad.com/welcome_to_optimism/2010/02/wk-launches-thanks-mom-campaign-for-pg-at-olympics.html  

P&G will continue its support of families of Olympians by globally expanding its 'Proud Sponsor of Moms' campaign in the run-up to the 2010 Games.  This will start with a documentary video series called 'Raising An Olympian, The P&G Momumentary Project' created by W+K Portland.  Some of the Mums featured came along today – here's Paula's:

And sprinter Usain Bolt's Mum, Jennifer:

And swimmer Michael Phelps's Mum, Debbie

Office Manager Ronald writes:

This morning at approximately 9.27am in reception style icon
and friend to the stars 'Shirley' was murdered.
 
She was taken from us by the cruel and nasty Tom Seymour.
 
She was casually standing in reception when Tom Seymour hacked her down with his bike, what a brute.
 
If you see him today please give him the evils and maybe throw something at him.
 
Let's take a minute to remember the good times.
 
I love you forever, my Shirley
 
Ronald
 
Goodbye