The above graphic comes from Rubber Republic's survey of most viral brands of 2010 so far. It's pretty self-explanatory but just to – ahem – draw your attention to one or two results on here that relate to work by wieden + kennedy.

Most viral brands by total views across all chart videos:

1. Nike

3. Old Spice

Most viewed viral videos:

2. Nike 'Write the Future'

5. Old Spice 'Questions'

7. Nike 'Earl and Tiger'

9. Old Spice 'Re: everyone'

Most shared videos on Facebook:

1. Nike 'Write the Future'

5. Old Spice 'Questions'

Most shared videos on Twitter:

1. Nike 'Write the Future'

5. Old Spice 'Questions'

10. Nike 'Earl and Tiger'

Most viral brands by frequency of videos in chart:

1. Old Spice

4. Nike Football

In other news:

– Nike 'Write the Future' now at over 20 million views on the Nike Youtube channel alone.

– Old Spice 'Questions' now has nearly 15 million views just here and 'The man your man could smell like' has nearly 20 million here.

As someone smarter than me said, 'Don't try to make it viral. Try to make it awesome.'

We heard today that we lost a pitch. Bummer. Down to the last two and lost it on a split vote, apparently. (Congrats, BBH.) And then it was dark and poured with rain in London. But late this afternoon a double rainbow was visible in the sky above our offices. You can kind of nearly almost see it in this picture. According to the great and true wisom of the internet, this means that "Whatever is coming to us has great meaning in our lives and that one good thing will lead to another good thing..."

Lo, it shall come to pass. Welcome to optimism!