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problem playground: behind the scenes

Our new ‘problem playground’ commercial for Honda (see below) has generated a bit of debate, at least amongst the chattering classes of adland: ‘brilliant’ ? Or ‘bollocks’?  Whatever us advertising tossers think, the big question is whether we can provoke similarly  strong views amongst real car buyers. Anyway, here’s a short film that gives a bit of background on the thinking behind the TV ad and how it was made.

More stuff at problemplayground.com

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