Welcome to Optimism

Nokia N8 ad innovators: Daniel Fletcher’s cellscope

At the University of California, Berkley, Professor Daniel Fletcher and his team had an idea that now helps to save lives. They took a microscope, a Nokia phone, and put them together. They call it the CellScope.

At the University of California, Berkley, Professor Daniel Fletcher and his team had an idea that now helps to save lives. They took a microscope, a Nokia phone, and put them together. They call it the CellScope. A super-portable microscope imaging device, perfect for diagnosing diseases in remote areas in developing world countries. Images of cell samples can be captured then sent by MMS anywhere in the world for instant analysis. Brilliant. The CellScope is featured in our new Nokia N8 launch campaign , which showcases some of the innovative things people have done using Nokia tech, and the you can see Dot, the world's smallest-ever stopmotion animation character, in our film shot using a Nokia N8 and CellScope technology here.

The Guardian and Observer Film Season: name the films challenge

As part of Wieden + Kennedy’s campaign to support The Guardian’s film season we’ve created this short film. It contains references to 26 different movies.

The Guardian and Observer Film Season is, as you might have guessed, all about movies: how they're made, which are the best, who decides which ones you get to see, and what's the latest film news.

But it's also about naming 26 films in 85 seconds.

As part of Wieden + Kennedy's campaign to support The Guardian's film season we've created the short film above. It contains references to 26 different movies. How many can you identify? Name their titles and be entered into a prize draw to win all 26 on DVD. Need help? See what others are saying here

Loading