Marketing Week’s website Pitch has commissioned YouGov to do a survey amongst clients of who are the UK’s ‘best’ digital agencies. Wieden + Kennedy has come top of the league.

Marketing Week's website Pitch has commissioned YouGov to do a survey amongst clients of who are the UK's 'best' digital agencies. Wieden + Kennedy has come top of the league. Here's what they say.

"We’ve used the answers from our digital Agency Reputation Survey to compile a league table of the most-lauded digital ad agencies.

It turns out that this league is topped by an agency with a heritage in classic 30 second TV campaigns. It invented Nike’s brand positioning and has created stand out ads for clients from Old Spice to Honda. The agency UK marketers have rated most highly for its digital advertising is Wieden & Kennedy.

W&K’s storming performance may have been helped by the timing of the survey. It took place during World Cup mania (June to July 2010) and immediately after the Cannes Advertising Festival. Two of W&K’s creations were all the rage online at the time. Nike’s Write the Future World Cup ad became a Youtube hit as did its the Old Spice “the man your man could smell like” execution after the original TV ad scooped this year’s Cannes Film Lions Grand Prix.

It’s a real coup for the agency, especially after a vast personnel investment in positioning itself as an interactive specialist – something 13% of respondents said they were aware of. Its Portland office recently lured Poke founder Iain Tait  to be its global interactive executive creative director, while in London Andy Cameron, a creative director at Benetton’s research centre Fabrica, has joined as the interactive creative director."

Well done, team. I can only apologise personally for the fact that 'senior management' was one of only two categories in the survey where we didn’t come top. Must try harder.

It’s Ryder Cup time! And Wieden + Kennedy London has created a portfolio of campaign materials for The Welsh Assembly Government to celebrate Wales hosting The Ryder Cup for the first time in the tournament’s history.

'Golf as it Should Be' spot

It's Ryder Cup time! And Wieden + Kennedy London has created a portfolio of campaign materials for The Welsh Assembly Government to celebrate Wales hosting The Ryder Cup for the first time in the tournament’s history.  The integrated campaign is made up of many elements, including films, TV idents, print and branding on the road to the tournament, at the host city Newport and at the course itself at Celtic Manor.

The campaign delivers a complete Ryder Cup experience, and features the people of Wales, highlighting what it means to them to host the world’s biggest golfing event.

The TV spot above, ‘Golf As It Should Be’, presents Wales’ unstuffy take on the game of golf. It was shot on the rather splendid coastal course at Nefyn. This film will run on NBC America and on Sky Sports in the UK for the duration of the tournament.

We have also created a three minute doc called, ‘Our First Ryder Cup’, featuring a range of people, young and old, who are involved with the sport. This was filmed around the many beautiful courses In Wales. The film also features Carwyn Jones, First Minister of Wales; Matthew Rhys, the actor who currently appears in the American series ‘Brothers and Sisters’; Lions rugby legend Gareth Edwards; and comedian Rhod Gilbert, who has been the voice of Visit Wales’ advertising in the past.  They all speculate on the significance of Wales being the host nation of this event for the very first time. The film is running at the opening ceremony at the Millennium stadium, on S4C and around the Twenty Ten Course during the Tournament.

'Our First Ryder Cup' film

We also created 42 (phew!) TV idents for Sky Sports, which again feature people from all over the country. And Goldie Lookin' Chain. The idents can be viewed here on the Visit Wales Facebook page.

The print element of the campaign includes posters on the Hammersmith flyover on the way out of London and an outdoor campaign by Newport City Council. On the way to Newport on the approach to the toll booths on the M4 there are huge branded flags for the European and US teams, as well as flags bearing the Welsh Ryder Cup logo.  Even the Severn Bridge itself has been branded, together with messages at the tollbooths, with barriers being dressed as golf flags that lift up and down.

Finally, The Welsh Assembly has created branded supplements showcasing Newport’s heritage which will run in The Times and The Financial Times.  The supplements include press ads created by W+K.