We’ve been working on a new Nike campaign aimed at women that features female athletes and the endline ‘Here I Am’ to encourage young girls to take pride in their love of sport.  Less than 5% of sports coverage in the national press relates to women’s sport.  As a consequence, there is a lack of public interest in women’s sport and a dearth of role models for young, aspiring female athletes.
The campaign launched with takeovers of Sport Magazine and the Dublin Metro and is being followed up with a 6 sheet campaign in gyms and postcard booklets which will be distributed in gyms and sports colleges. Here are a couple of examples:

We also made three short films for the campaign bebo site. Each focuses on one of Nike’s up and coming female athletes, showing not only what it is that makes them inspirational as performers, but gives an insight into their life off the track or pitch.

Our very own Sarah and Mandy (above) are exhibiting at the Ideal Home Show as of today, when the show opens. They are on a stand called Product Concept, so watch out for them if you happen to be at the show. The ladies, as well as being one of our creative teams, are inventors, and have ventured into the dinnerware market with their new product TEMPlate.

TEMPlate is a temperature-controlled ceramic dinner plate that, following removal from the oven or microwave, remains cool to the touch around the rim and underside, whilst heating quickly in the centre to keep food hotter for longer. They now have UK and PCT patents on TEMPlate and have been approached by a number of major hoenwares companies who are interested in producing it.

The purpose of the Ideal Home Show exhibit is to encourage people to vote for their favourite product idea. The winner gets £2000 to invest in the idea. Please help M&S by sparing a couple of seconds to go to this link and clicking on ‘vote’ under theirr product. (It’s the one at the very bottom of the page.)