Campaign has published a study by internet audience specialists Visible Measures, ranking 2013's most-viewed ads online and the agencies responsible for producing the highest overall view tallies.

Wieden+Kennedy London has come first in Visible Measures' rankings, with campaigns created in 2013 attracting over 43 million views throughout the year, 13 million of which were attributed to Nike 'Endless Possibilities'. 

A couple of weeks ago, our new campaign for Three launched to the fist-pumping sounds of 80s power anthem 'We Built This City', introducing the public to Bronte the singing flat-faced grey cat. The TV ad has now been viewed almost 5 million times on YouTube, and the accompanying #singitkitty app has seen millions of viewers across the nation tearing up the cul-de-sac in their own versions of the video. 

If you're wondering how we got a cat to lipsynch the words to a Starship song whilst cruising in the basket of a little girl's bike, the answer is pretty simple: VFX magic by MPC. Check out a behind-the-scenes look at how we took a simple spin around the neighbourhood to the next level and turned it into a rocking journey.