Brown-Forman has appointed Wieden+Kennedy London as the global lead creative agency for its Chambord brand, encompassing above the line, digital and social communications.

Chambord joins a collection of other Brown-Forman brands on the agency’s roster, including Finlandia Vodka, Southern Comfort and Maximus Vodka. The appointment builds on the successful relationship W+K has built with Brown-Forman, established with the win of the Maximus Vodka business in 2012 and developed through a series of bold campaigns across the agency’s Brown-Forman portfolio.

Chambord is a premium black raspberry liqueur crafted in France and presented in an iconic orb-shaped bottle. This summer, W+K will launch a fully integrated brand campaign that will initially launch in the UK in July before rolling out in subsequent markets including the USA, Australia and Germany.

Alex Sneen, Global Marketing Director – Vodka and Chambord, Brown – Forman, said: “We have developed a strong working relationship with Wieden+Kennedy through their work on Maximus and Finlandia Vodka and are now very pleased to be extending this to Chambord. Wieden+Kennedy are known for challenging clients with brave, fresh thinking, so we are looking forward to seeing them bring a step change to yet another of our iconic brands.”

Wieden+Kennedy ECD Tony Davidson comments, “It is always nice when a strong relationship leads to other opportunities. Having worked with Brown-Forman on Maximus and Finlandia Vodka and Southern Comfort, we are very excited about the creative opportunity on Chambord.”

We’re honoured to have had work recognised in two awards ceremonies over the past week. 

In London, Honda Hands and Three The Pony were included in Creative Review’s 2014 Annual.

For a closer look at Creative Review’s 2014 Annual, check it out here.

Further afield, at the ANDYs in New York, Lurpak Weave Your Magic received two golds for Direction and Cinematography, and Hands took home a silver for Animation and a bronze for Automotive.

The ANDY awards ceremony. Photo courtesy of andyawards' Instragram.