On Monday night, a couple of us went to check out Southern Comfort's blogger event at Arts Theatre Club in Soho for a bit of whatever's comfortable inspiration.

During the evening, Southern Comfort's own expert mixologist was on hand to give the group of bloggers some New Orleans-inspired cocktail ideas, ranging from the classic Hurricane to a delicious cocktail made with apricot jam. 

The bloggers were also invited to create their own fun concoctions behind the bar, which they then made official by using the Go Drink Yourself gadget on Southern Comfort's newly reimagined website. We had a little go too… you know that shaky-shaky thing bartenders make look so effortless? It's hard.

The bloggers also had a crack at a cocktail quiz and were treated to the story of the liqueur's origins and the story of founder Martin Wilkes Heron. Turns out he was quite the innovator and a bit of a marketing whizz. 

Inspired? Have a play around on the site and create your own cocktails, and you may just be one of the ten lucky winners that get to drink from a mug of your mug. GO DRINK YOURSELF.