W&K and Honda have won awards of all shapes and sizes this year but surely the most impressive is this effort, collected at the Max Power awards by Richard Hooker (art director) Unit 9 and Ben Hassler (Designer / Illustrator).
Their work promoted an advanced driving scheme which Honda and Max Power have set up together.
D&AD take note. This award is a shelf in itself and towers over your own feeble looking effort (side by side picture attached).
Richard Hooker is now doing weight training in preparation for next year’s awards.

Article from today’s FT about client attitudes to their agencies. Our work is high up among their favourites (Nike, Honda) but we’re not anywhere near the top of the list of agencies they want to work with. Not a big suprise given our relative newness in London, but still a good, chastening reminder. (If you want to read it, click on it, it’ll get bigger.)