Welcome to Optimism

management meeting

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Here are Bronwen (Finance Director) and Neil (Managing Director) studying our form in the Campaign performance league. Apparently we’re 39th.

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Here’s Kim reading the glowing review of the new Diesel ad in Private View. This is him looking pleased. Honestly. Here’s the review:

“Now here’s a wide-awaker. The new Honda epic. And what an epic it is. Blimey. Ninety so-short seconds of animated adbliss that I would hate to sully by trying to describe properly. Enough to say that it is gloriously, heart-breakingly rendered, has flying diesel engines and grumpy suns and flamingos and rams and rabbits, oh my, there’s a song about hate to bring a smile to the hardest of advertising hearts, and in my ever-so-humble it even manages to kick the shiny arse of the beloved ‘cog’. I’d actually brave the piss-and-popcorn huff of my local Odeon in order to catch it in the flesh, which is saying something. Lovely, lovely, lovely.”

Jonathan Burley, Creative Director of HHCL/Red Cell

You can see the ad here.

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And this is mostly what the management meeting consists of. Breakfast.

Run London full in 24 hours

Run London 2004 drew 30,000 registrations in 24 hrs. Amazing! It just shows how much energy and excitement Run London is able to generate. The Go Nocturnal idea seems to have captured people’s imagination in a way that even we couldn’t have anticipated. It’s been a long old slog but what we have seen over the past 24 hrs makes it all worthwhile. Of course, now we all have to get in training for the run.
www.runlondon.com

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