Welcome to Optimism

we don’t just make it up you know

Stu_ipa

This is Stu with his Gold IPA effectiveness awards. We also won best new agency (which is good since we’ve been going for 22 years). As Neil wrote in his email to everyone this morning:

To win one of these awards it’s necessary to put together a weighty and thoroughly documented case isolating the commercial impact of advertising. This takes weeks of work above and beyond the day job. Most of the other winning entries were authored by teams including consultants, econometricians, media planners, etc. Ours was written all by Stuart Smith. On his own.

run or pub?

Dsc01340

Just to break the relentless cycle of posts about awards – here’s a picture of the office. With no-one in it. Why’s there no-one in it? Because they’re all out training for Run London. Honestly. Except for those that have gone to the pub.

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