Meanwhile, Across the Atlantic…
It's been a busy week for our Portland counterparts, who have launched a virtual reality experience, a new film, a mobile game, and an event featuring the USA's tallest freestanding cuckoo clock.
Chrysler | Beneath the Surface
Chrysler is taking the factory tour to a new level with the help of virtual reality. Following the release of Chrysler 200 Factory Tour earlier this year (view film below), “Beneath the Surface” launches at the LA Auto Show this week, in the form of a four-minute, 4D-immersive experience that uses the Oculus Rift DK2 headset to show how the vehicle is made.
Nike | Choose Your Winter
It can be pretty hard to get out of bed at this time of year, let alone be motivated to train. But it doesn't have to be. Choosing Your Winter is the first film in a multi-part series, debunking the myth that just because it’s cold outside, you have to stay inside. By wearing Nike Hyperwarm baselayer, Nike athletes can lock in their performance while simultaneously locking out the elements.
Old Spice | High Five For Friendship
Old Spice ventures into mobile gaming with High Five for Friendship, an 8-bit mobile game demonstrating the riches that result when two things join forces for good, like using Old Spice deodorant plus body wash together. To navigate a series of 12 challenges, each player taps their screen to throw their hand forward for a high five with their teammate.
Travel Portland | Portland Is Happening Now
It's always a good time to visit Portland. To celebrate this idea, W+K brought the tallest freestanding cuckoo clock in the US to Seattle and Vancouver. The clock is made from a single Oregon maple and features a number of Portland icons: Mt. Hood, Portlandia, beer, wine, bikers, farmers markets, roses, rivers, bridges and even Sasquatch. Every hour on the hour, hand-painted, wood-carved miniatures appeared when the clock chimed and fans were treated with various Portland-themed surprises, like coffee and donuts, a tax free tea party and naked bike riders.
