This month’s (September issue) of hip US business mag Fast Company (www.fastcompany.com) is, as usual, frustratingly hard to get hold of unless you’re on your way to some executive departure lounge. But it has a wee feature on best business blogs and this month Wieden + Kennedy London’s very own Welcome to Optimism (i.e. what you’re reading now) is recommended. This must mean we’re very cool.

They say –

“Who writes it?
Creatives in the London office of ad agency Wieden + Kennedy.” (Yeah, right.)

“Why you should read it.
(It) gives outside ad rats a shot of the company’s quirky, free-wheeling and, yes, booze-filled culture. We love the pic of Blender Man, the agency’s lobby-based mannequin that reminds people to ‘walk in stupid every morning,’ Brit-speak for keeping an open mind.”

Brit-speak? But cheers, guys. It’s nice to be praised by the mag that strives to make being in business as cool as being in a rock band.

Kim briefing on Nike. Kerry and Sean listen. It seems to be serious.

David and Adam are also listening.

Lighter mood in account handling department meeting. Mood may be improved by evidence of beer on  table. L-R: Tapper, Cheryl, Frere, Jon C.

L-R: Sam, Matt, David, Ali.

‘And then we recommended the singing penguins holding big mallets.’ Ho, ho, ho.