A story in Adweek suggests that wieden + kennedy has won the Coca Cola business in North America. ‘Welcome to Optimism’ is unable to confirm this but, thanks to Rob Mortimer, we’ve been alerted to some amusing online gossip occasioned by this story.

American Copywriter blog tells the tale of an alleged meeting in the US between Coke and W+K.

‘The WK account person deftly presented the work. The Coke people smiled, nodded and then suggested some revisions. The WK account human sat there a little bewildered and then said, "Well…you can’t honestly expect me to go back and tell the creatives that."

All of us at American Copywriter raise a Diet Coke with lime to our friends at WK who, it would seem, enjoy life on an entirely different plane of existence. Congrats on your new biz you magnificent bastards.’

Well, cheers, American Copywriter. Though I’m not entirely sure if it feels like we inhabit such a different plane.

There’s a follow-up post by David Burn that is too flattering to W+K for me to reproduce it in full but if you’re interested you can read it here:

http://americancopywriter.typepad.com/blog/2005/10/a_god_dont_you_.html

In our window at the moment: an interactive game put together with the help of allofus. http://www.allofus.org/

Unfortunately, to get to the window at the moment you have to wade through huge piles of rubbish. Nice.