Welcome to Optimism

calling all doers: make the world a better place from your bedroom

We're putting out a nice brief for all you budding creatives. Without further ado:

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We're looking for doers, and thanks to the Internet, it’s never been easier to do.

So use your internet powers for good. 

Set up social profiles, charities, websites or auctions.

Entertain people, introduce others, build or share.

You can do anything you want to, but remember that we don’t just want to see a good idea.

We want you to actually do something that makes the world a little bit better.

The deadline is 5pm 6th February 2015.

Show us what you've done in a 60 second film.

Email it to [email protected]

The top entrants will be invited to present their films at an event held by W+K London and The Young Creative Council.

The winner gets a placement. 

One more thing – please only apply if you have a permit to work in the EU. 

Even More Madly Intense

In a follow-up to last year's Mad Intense campaign, Stride Gum has released another five mini films, fronted by their megalomanic Marketing Director, Donald. Donald's always banging on about how Mad Intense Stride gum is, and this year is no different. He says and does things no other marketing director would dare, all in the name of his gum.
 
In this new series of vignettes, Donald shamelessly promotes the new Stride watermelon Sour Patch Kids flavour, as well as the mint range that contains the "legal powder" he coined as Cooling Dust. 
 
Watch the films to see him in action – whether he's exploding a watermelon on his head, plucking a penguin out of the North Pole, or yelling at a performer dressed as a watermelon. Nothing can come in the way of Donald and his Mad Intense Stride Gum. 
 
 
 
 
 
 
Time to get chewing. 
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