Welcome to Optimism

actual wieden + kennedy ads

Coke_video_game

Unlike the ones below, these clips aren’t spoofs, they’re real recent ads from W+K Portland. This new Coke spot from the global ‘Coke side of life’ campaign has been generating a lot of discussion recently:

And this is a new Nike spot featuring Maria Sharapova:

In the port of amsterdam

In the port of Amsterdam
Where the sailors all meet
There’s a sailor who eats
Only fish heads and tails
And he’ll show you his teeth
That have rotted too soon
That can haul up the sails
That can swallow the moon…

Wk_plaque

And as well as the sailors, in Amsterdam this week were Tony, Kim, Stuart and Neil, to visit the Wieden + Kennedy A’dam team.

Adam_door_2

We work together with Amsterdam on shared clients – EA Games and Nike – but it’s actually rare that we get a chance beyond day-to-day client requirements to get together to discuss plans and share ideas for cooperation and collaboration between our two offices.

Adamphotowall

(Above: photo postcards of all the W+K Amsterdam people that you can pick up in reception. If you want for some reason want to send someone a postcard featuring a pic of someone from W+K.)

The visit was also an opportunity to sample one or two of the lovely bars and coffe houses of old Amsterdam. In the interests of cultural immersion we drank deep of the delights of Amsterdam, wandered by many picturesque canals, past many beautiful old houses and remarked on what a pleasant and civilized place it seems to be.

Tony_and_al

(Above: Tony – joint Creative Director of London and Al – joint CD of Amsterdam.)

Tim_okennedy

(Above: Tim O’Kennedy, MD of Amsterdam.)

We finished the evening in a place called Amnesia, of which I remember very little.

Amnesia

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