Simon Summerscales, leading the field.

The folks at our head office, Wieden + Kennedy Portland, have made this TV show for our client Powerade. It’s called Sportsblender. Directed by Tim Skousen,it covers all kinds of alternative sports. Like Oki Noodlin’, Cheese Rolling and, er, horse-drawn surfing.

We’ve all done that loads of times, haven’t we?

The show will premiered on Saturday the 16th, 10pm Pacific Time on MTV.

Check out the You Tube SportsBlender page here.

And here’s the myspace page.