In case you haven't heard, today is the day the UK takes to the polls for our general election. Not only that, but Al Murray, The Pub Landlord, is running in this year's election, and UKTV's Dave channel has documented the whole campaign for our viewing pleasure.  

Airing tonight at 10pm, as the polls close, Dave's Election Night Special follows The Pub Landlord as he seeks election to parliament in the hotly contested Kent constituency of South Thanet, which is also the target of UKIP leader Nigel Farage.

To promote the show, we commissioned a political cartoonist, Bob Moran, to illustrate a set of posters for outdoor sites, showing the rather recognisable pair facing off at the bar. 

Make sure to tune in to Dave at 10pm for an alternative perspective on the general election as the first results start to roll in. It has everything: run-ins with voters and rival candidates, behind-closed-doors meetings with The Guv's most trusted political advisors, and all the inevitable personal highs and lows of a rollercoaster campaign. Must-watch TV, we reckon. 

Trebor and Wieden+Kennedy London have launched a new UK campaign for Britain’s biggest mint brand, which actively encourages people choose their Trebor.

The campaign introduces viewers to the curiously wonderful Trebor world. It’s a world that’s reduced to the two choices of Trebor mints. And it’s populated by characters with an unquestionable love and passion for their choice of mint, and who will go to great lengths to stand by it.

The 30” film highlights people’s affinity and loyalty to Trebor’s unapologetically minty mints, and plays with the truth that mint eaters fall firmly into one of two camps: Extra Strong Mints or Softmints. You’re either one or the other – no one mixes it up.

The spot shows a father and a son at a pivotal point in their relationship; a familiar, loaded situation with a surreal minty twist, which establishes Trebor as a bold, playful and modern brand with a quintessentially British sense of humour.

Choose Your Trebor is the brand’s first TV campaign in over a decade, and the first created by W+K since being awarded the Trebor business in 2014. The TV spot is supported by a radio campaign (hear 'Birthday' and 'Tourist' here), trade PR and in-store activity, as well as new packaging due to launch in August. 

Elena Mallo, Senior Brand Manager said “We’re really pleased to be back on TV, supporting this fantastic brand with such a bold campaign. It will encourage shoppers to pick up a pack of Trebor by highlighting its great taste and heritage. Trebor is by far the market leader in mints and from this campaign we are looking to bring the brand to the forefront of consumers’ minds.”

Kim Papworth, Creative Director at Wieden+Kennedy, commented: “We loved the challenge from Trebor to celebrate Extra Strong Mints as well as Softmints in the same campaign. Trebor have a history of making memorable minty work. We hope not to disappoint.”