Afternoon of day one involved running around Amsterdam in teams for a sort of complicated treasure hunt thing. The sunshine, the canals and the many bars of Amsterdam conspired to gradually lure away the less competitive team members to spend the afternoon less strenuously. The afternoon ended with drinks on the rooftop terrace of the new building.

Then, inevitably, there was more drinking and a disco with music themed to 1982, the year the agency was founded. More pics on Flickr here, if you want.

Nokia pitch was this morning. As usual, we went totally crazy afterwards and had a huge, wild party. Boy, did we drink deep at the well of….coffee. Given lack of sleep recently, it was double espressos all round.

Coffee wasn’t enough for planner extraordinaire Simon McCrudden. (Lebowski.) His reserves were depleted. He had a man-sized hunger for meat. This large piece of cow has not been surgically grafted to his face; he is attempting to eat it.