Welcome to Optimism

Milking it

Above is Wieden + Kennedy London’s new tactical ad for The Guardian, promoting the 100 page camping guide free with tomorrow’s paper. The ad goes on air today.

It was the first ever commercial created by our team Amy and Jess.

On_location

Not only did they write the script, but Jess actually starred in it (she was the hands) and Amy provided many of the sound effects, though disappointingly not the cow’s moo.

Milking

Filming

dead artist

Dead_artist_pic

Marcus Brown is currently running a thing called ‘the dead artist project’ . http://thedeadartist.blogspot.com/

Our former client and current friend Paul Colman had an accident while mountain climbing and they’re trying to raise many for Mountain Rescue by selling one of Marcus’s paintings. If you check the blog you can get a feel for what’s going on.

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