Welcome to Optimism

scary pictures

Package

A big package arrived on my desk. And inside was a big picture:

Scare

It’s from Sebastian, who decided to send us something that would scare us, in hopes of persuading us to hire him. The thing is, Seb’s painting is very nice, but I’m not sure if it is as scary as the picture that already hangs on the wall behind my desk, which was painted by Malcolm White, Planning Director of Krow Communications.

Painting

corporate blogging

Blog_chart

Ashley’s Vista is a blog about corporate blogs (I think). It says this about us.

‘I have occasionally been reading Wieden + Kennedy’s blog, "Welcome to Optimism" every now and then just to see what’s new in the agency with a bunch of very talented advertisers, and according to one person who I met that works at the agency, describes it as "The shit." ‘

I think it’s very possible that the writer misheard and that the person just described us as ‘shit’. Apparently, as you can also see from the chart above…

‘The purpose of corporate blogging is to create a distribution/syndication platform that helps to build brand identity, support marketing and public relations objectives, and most importantly from a public relations standpoint, to build mutually beneficial relationships with the client and the agent.’
And here we were thinking this was just a bunch of random rubbish about what we’re up to at the moment.

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