It's been a long time in the making. 1000 years, you could even say. And we're a hell of a lot wiser for it. 

Today, we're excited to finally launch our new global Finlandia Vodka campaign. We wanted to find a way to inspire others to bring the brand’s less ordinary philosophy into their own lives, and the new 1000 Years of Less Ordinary Wisdom campaign is the result. 

We teamed up with award winning director Siri Bunford to scour the world and find people who embody the ‘less ordinary’ spirit, and whose ages add up to one thousand years. From dense Finnish forests to the vibrant streets of New Orleans, we interviewed each of these extraordinary characters, distilling a millennium's worth of wisdom into a documentary-style film.

From a drag-wrestler in New Mexico’s take on confidence, to a former double agent’s view on identity, the film’s nuggets of wisdom aren’t the usual, saccharine and predictable set of platitudes. It's the kind of life advice that can only come from those who together have truly lived ten centuries of ‘less ordinary.’

A total of 14 characters share their wisdom in the film, including nonagenarian grande dame of fashion, Iris Apfel, kinetic sculptor Theo Jansen and Icelandic Game of Thrones actor (and world’s third strongest man), Hafthór Júlíus Björnsson. 

We've also partnered with leading international publication The Atlantic to exhibit an exclusive set of photographs and portraits taken by photographer Todd Antony in a digital gallery, accompanied by anecdotes from his encounters with each of these incredible people. 

Todd's beautiful images will extend the characters' wisdom to social media, press and outdoor sites. And of course, this being a Finlandia campaign, cocktail recipes created by Finlandia’s expert mixologists and inspired by each character will also be released on the brand’s Facebook channel.

We hope you'll enjoy the film, and feel inspired to bring a little bit of "less ordinary" into your own lives. Kippis! 

A new global campaign for Finlandia Vodka created by Wieden+Kennedy London launches on 11th June, aiming to translate '1000 Years of Less Ordinary Wisdom' gathered from 14 extraordinary characters, from a drag-wrestler in New Mexico’s take on confidence, to a former double agent’s view on identity.

Together with award-winning director Siri Bunford, W+K London and Finlandia scoured the world to find people that embody the brand's ‘less ordinary’ spirit, and whose ages total one thousand years. The team interviewed each of these characters with the ambition of distilling their wisdom into a documentary-style film, aiming to inspire others to lead a ‘less ordinary’ life.

Made with Finnish glacial spring water and six-row barley, and world-renowned for its craftsmanship and clean, pure taste, Finlandia is the less ordinary vodka that believes in living “a life less ordinary.” 1000 Years of Less Ordinary Wisdom is an exploration of this idea.

The campaign is led by a 2 1/2-minute documentary-style film which captures the wisdom of an extraordinary cast of characters. The film’s nuggets of wisdom aren’t the usual, saccharine and predictable set of platitudes. 1000 Years of Less Ordinary Wisdom delivers life advice that could only come from those who together have truly lived ten centuries of ‘less ordinary.’

Amongst the film's stars are nonagenarian grande dame of fashion, Iris Apfel, kinetic sculptor Theo Jansen and Icelandic Game of Thrones actor and world’s third strongest man, Hafthór Júlíus Björnsson. Driven by an energetic soundtrack, footage of the characters against backdrops ranging from dense Finnish forests to the vibrant streets of New Orleans is intercut with powerful quotes of each person’s wisdom.

A partnership with leading international publication The Atlantic sees an exclusive set of photographer Todd Antony’s photographs and portraits, captured alongside the film. Exhibited in a digital gallery, the images are accompanied by anecdotes from Antony’s journey in capturing these unique personalities.

Alongside the film, which will be released online, Antony's images will extend the wisdom of the film’s cast of characters to social media, press and outdoor sites. A cocktail recipe inspired by each character and created by Finlandia’s expert mixologists will also be released on the brand’s Facebook channel.