Welcome to Optimism

pizza to go

Pizzahutsign

As has been reported on Brand Republic, after three years we are parting company with Pizza Hut.

It’s never easy to say goodbye to a big client but we’ve decided that moving forward, this is not a marriage that will work out for either party.

No doubt the phones at Pizza Hut are already on fire; agency new business folks will be going pizza-pitch crazy.

Spoke too soon!

Ignore WKside 4’s last post. Put the champagne back on ice and the cake back in the… cake container. The concept has become so amazingly fantastic that it can’t possibly fit in the window by monday. We’ll keep you posted as to the actual date – but trust us, it’ll be worth it. Oh yes.

In the meantime, here is some lego for you.

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(We didn’t do this, but if you would like to see where we ffffound it, go here. The siders recommend it highly.)

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