Some new poster executions, continuing our brand work for The Guardian. All based around The Guardian’s original founding values. CP Scott, who was editor of The Guardian for 57 years from 1872, bought the
paper in 1907, and pledged that the
principles laid down in the founder’s will would be upheld by retaining
the independence of the newspaper. CP Scott outlined those principles
in a much-quoted article written to celebrate the centenary of the
paper: "Comment is free, but facts are sacred… The voice of opponents
no less than that of friends has a right to be heard."
In 1936, ownership of the paper passed to the
trustees of the Scott Trust. As well as pledging to ensure the radical
editorial tradition of the paper (that the newspaper "shall be
conducted in the future on the same lines and in the same spirit as
heretofore", in the words of the founder’s legacy), the Scott Trust
also has the duty to maintain a secure financial footing for the
business: "…to devote the whole of the surplus profits of the Company
which would otherwise have been available for dividends…towards
building up the reserves of the Company and increasing the circulation
of and expanding and improving the newspapers." These principles remain
the only instructions given to an incoming editor of the Guardian.
The above text is quoted from Guardian.co.uk
