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W+K still not about to lose Visit Wales – shock

Wales_story

Back in May 2007, Campaign magazine ran the above front page story. At the time, we posted on this blog:

Next year, in 2008, Visit Wales will be required, as are all public
sector accounts, to go through a formal review process on the third
anniversary of our winning the business. This tender process, which is
a matter of public record, is not referred to anywhere in Campaign’s
article. I hope that when that review happens we will be successful in
retaining the account. In the meantime, I contacted Noel Bussey who
wrote the article to offer him a bet — £1000 of my own money says we’ll
still have the business at the end of 2007. Funnily enough, he didn’t
accept.

The other day, this story ran in Marketing:

Visit Wales Halts Business Review

Visit Wales has temporarily suspended the review of its creative, digital, direct and media planning accounts due to funding difficulties.

I should have upped the stakes!

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