Thanks to Phil Carter for the pic.

We didn't get the Department of Health anti-obesity project that we pitched for recently. Bummer. Reports say it has been won by M&C Saatchi. Congrats to them.
It's always tough to lose a pitch. Lots of hard work, lots of stress, and then – boom! It was all for nothing. This one was particularly disappointing. It was such a big challenge and we believed we had some great work. (Confidentiality prevents me from sharing any of it on here, unfortunately.) All you can do is present stuff you believe in.
You win some, you lose some.