Welcome to Optimism

Look twice

Here we have a picture of W+K creative extraordinaire, Paul Jordan, next to a Swedish bloke called Martin (friend of W+K creative extraextraordinaire… Noe):

Martin Stockholm&London(2)

But which is which?  The amazing thing here is that no contrived posing was undertaken in order to make it work better.

L Gallery

Not many people think that our reception is a reception.  They think it’s where the till and stroppy assistants are, because most people walking past think we’re a shop.  A shop selling cheap tat, but a shop nonetheless.

We’ll, in an effort to add to the confusion, we have just started ‘L Gallery’.

Security

The little cabinety area in front of Ronny & Holly (on reception) has been transformed.  It is now a space to show interesting projects from people in the agency.  Oh… it’s a little ‘L-shaped’ cabinety area.  Hence the name.  Do you see?

First up is ‘L Gallery X Kicks Featherstone’, Guy Featherstone’s trainer

collection (or ‘sneaker collection’ if you’re of a persuasion to say ‘sidewalk’ and ‘diaper’).

Trainer2

Trainer3

As well as the trainers, at the moment, we have socks hanging up everywhere.  Next month… veruccas.

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