Here is our new 40" TV spot for Visit Wales – part of a new integrated campaign we've created with Partners Andrews Aldridge.  The campaign has been designed to start a new holiday movement, which Visit Wales have coined 'Holidays Unpackaged'.

Created by Daz and Nicholla and creatively directed by Kim, the TV spot is a trailer for four web films that are hosted in a new dedicated section at www.visitwales.co.uk

Seen in off-licence. I'm not sure what the lesson is from this.

– Price is more important than brand in this economic climate?

– Brand names should be simple and replicable?

– The bloke who runs this shop is too lazy even to copy the correct spelling from the can? Or maybe he's dyslexic. In which case, maybe he should get someone to check his signs for him.