here is the latest w+k baby to arrive – the very beautiful madeleine mckay, new daughter of creative director pat and his wife nina, and little sister to avery.

she arrived on 24th march, weighing a graceful 8.3 lbs. 

congratulations mckays!

Here's the brand new campaign created by W+K Amsterdam for the European launch of the new Honda Insight – the first work to break since the agency's appointment last November.  The film below details the making of the 60" TV spot 'Let It Shine', detailing the complex physical production that went in to the shoot which included aerial footage of hundreds of Honda Insights.  The film is immediately followed by the ad.

This campaign marks the first in a series of products being advertised under Honda's new environmental brand platform 'Everyone Wants To Be Good' and was created by Zach Watkins, Craig Melchiano and Mark Sloan and was creatively directed by Jeff Kling, John Norman and Sue Anderson.