Welcome to Optimism

London – Shanghai

Penni and Sophie are planners from our London and Shanghai offices, who are currently doing a 3 month job-swap. They were asked to talk a bit about their experiences so far and to compare their new cities. 

Here's what Penni had to say:

I have been in London
for a month. The weather is so
lovely which I didn’t expect at all. Sophie must also be surprised at how hot
it is now in Shanghai:36°C
. Shanghai has entered summer! That’s the horrible
bit of Shanghai, especially a summer starts so early.

 So
far I haven’t got any cultural shock yet (using a hip term in Chinese ‘LEI’,
literally means thunder, but young generation uses it expressing being shocked). But my neighbour said probably I haven’t stayed here long enough. So I am
looking forward to the shocking bit. But
I do have some other things to talk about.

Something smaller

Portraits
are smaller than Shanghai’s, and are done by your own. (In Shanghai office, you
make a portrait for another colleague.)

Portrait

Something green

You
see Ronny’s green head popping out everywhere (even in toilet room). Everytime
I print something color or single sided, I feel guilty and have the paranoid
that Ronny is critisizing me for not being eco-friendly. Ronny gave a bunch of
his green stickers, so I will take them to Shanghai and stick around.

Toilet

Something wild

I went to the
Spitalfields city farm the other day. Watching
chicken eat broccoli and pig sleep sound during noon break is a
special retreat during the day.

Pig

Something big

English
breakfast and fish and chips doen’t make me miss Chinese food, but makes me
worry if I will grow fat especially after seeing lots of
lollipop ladies.

Fry

Something I used to hate

I hated Marmite so much
before I came to London but now I love it and have it almost everyday. Isn’t
that weird?

Marmite

Something surprising

The importance of
boozing probably equals to that of eating in Shanghai (at least I feel).  I do realize how much more time I spend
on having a big lunch in Shanghai (not just eat, but also talk, gossip, socialize).

What surprises me most
is that so many people drink outside the pub. I am trying to study the
unwritten rules in British pubs when working on the guardian pub brief. One
learning is that I should not raise my voice to attract bartender’s attention,
while if next time you go to a local Chinese restaurant in China, do raise your
voice to get the busy staff to pay attention to you.

Pub

Of course, something makes me
realise that this is not Shanghai.

No Fight Club

There
is not fight club every Wednesday here (although I don’t participate in this
weekly boxing training on rooftop). But now I join Run Dem Crew at  Nike 1948 for a fun run every Tuesday
night, exploring different routes in London. For me, it’s a new way of doing
sight-seeing.

Fight

No Counterfeit DVDs

You can borrow DVDs in
London office, while in Shanghai you can buy counterfeit DVDs almost everywhere
(even right in front of the office building)

Dvd

No Coffee Machine

Like Sophie mentioned to me, she loves the Shanghai office's coffee machine. We also have a vendor machine that you pay for (so there is no free
Coke or Nestea). Sophie, you are really sure you like the coffee? If you try espresso,
you will hate it right away. But that has nothing to do with the machine, but
with the coffee beans.

But I don’t really miss
the coffee machine in Shanghai because I drink at least three cups of English
tea everyday.

Coffee

No Black room

In Shanghai office,
there is no green room, pink room, but there is a black room, right at the back
of my seat in Shanghai.

Black

Anything else? Yes.

Birthday cake

We all
celebrate birthdays but the birthday cakes are different. BTW, the one the
right is Tom, our IT manager in Shanghai.
 

Birthday

Food Market:

Food
market (people called it ‘Cai Chang’ in China) is where you buy fresh
vegitable, fruit, or (live) animals everyday. The vegitable, fruit part looks
similar to markets in London, but the animal part is strikingly different
(maybe a bit scary? The photo on left is crocodile which I saw in a food market
in Nanning, a city in the south part of China)

Market

Park

Parks
are beautiful in London and there are so many young people runing, having
picnic. While parks in Shanghai are more for mid-aged or old people to hang
out. Especially on a Saturday afternoon, parents all gather together, exchange
their kids’ CVs and look for partners for their son/daughter. 

Park

Pig

I
heard that the price of pork has been dropping in China since swine flu spread. But
it seems that people still have good appetite for pork produce in London.

Pig

Town

I
went to Lewes with Liana, Scott and Cal two weeks ago. If you take a train or
bus for an hour in Shanghai, you will discover little town like the one shown
on the right.

Town

Lastly, something I still don’t
know:

Can
I ask why there is music playing in the office ? Just out of curiosity.

In
Shanghai office, people love dialing 2008 (the number to broadcast in the
office over phone) and yelling (something like ‘It’s Friday’) or some
nostalgias piano music coming out from nowhere.

How can I switch on/off
light in the office? Is it automatic?

What is this? Chilli or
sausage?

Chili

SHOW YOUR 5 Tournament Final

Nike's 'Show Your 5' tournament culminated on Sunday night, crowning Manchester's FC Fodder as the best 5-a-side team in the UK.

The national final took place in a bespoke stadium built at Alexandra Palace and saw the 7 regional winning teams compete against each other for the title of UK winners.

Having beaten off teams representing Glasgow, Liverpool, Newcastle, North and South London, FC Fodder took on Birmingham's Gold Club in the last game of the tournament which was shown on Nikefootball.com and on Nike Football's YouTube channel.

Hundreds of fans travelled the country to support their local teams and A1 Baseline pumped out the music as the backdrop to the footballing action on the night.

This event was the finale to the SHOW YOUR 5 campaign which W+K launched for Nike back in February. Our TV spots fronted the fully integrated activity we created with AKQA and Mindshare. Together with Nike, we enabled over 16,000 urban footballers to showcase their skills at Powerleague venues around the UK. Content films and blog coverage signposted the teams' journeys through the tournament and traditional advertising kept the tournament at the fore throughout the 3 months campaign period.

South London challenge Glasgow:

S London take on Glasgow's finest 

Manchester line up to take on North London:

Manchester line up against N London 

NikeTown London window, on Monday morning after FC Fodder's victory the night before.

NikeTown London window the morning after Manchester's victory

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