W+K London

May 13, 2009

SHOW YOUR 5 Tournament Final

Nike's 'Show Your 5' tournament culminated on Sunday night, crowning Manchester's FC Fodder as the best 5-a-side team in the UK.

The national final took place in a bespoke stadium built at Alexandra Palace and saw the 7 regional winning teams compete against each other for the title of UK winners.

Having beaten off teams representing Glasgow, Liverpool, Newcastle, North and South London, FC Fodder took on Birmingham's Gold Club in the last game of the tournament which was shown on Nikefootball.com and on Nike Football's YouTube channel.

Hundreds of fans travelled the country to support their local teams and A1 Baseline pumped out the music as the backdrop to the footballing action on the night.

This event was the finale to the SHOW YOUR 5 campaign which W+K launched for Nike back in February. Our TV spots fronted the fully integrated activity we created with AKQA and Mindshare. Together with Nike, we enabled over 16,000 urban footballers to showcase their skills at Powerleague venues around the UK. Content films and blog coverage signposted the teams' journeys through the tournament and traditional advertising kept the tournament at the fore throughout the 3 months campaign period.

South London challenge Glasgow:

Manchester line up to take on North London:

NikeTown London window, on Monday morning after FC Fodder's victory the night before.

May 12, 2009

gardening is good

Every
month a couple of volunteers from W+K – that’s us – go along
and help tidy the garden up at one of Broadway's homeless hostels in
Elephant and Castle. The aim is to get the garden looking nice but also
helps to get the residents build up their confidence with the public
again.

So far Donna, Ronny, Laura Vent, Tom Fitzgerald, Helen Foulder and Anna Blackstock have gone along to help. On the last visit four residents came out to help with the garden, which was fantastic.

Some more folks are going along next Thursday. Here's a couple of before and 'so far' photos for you to see how things are going:

Before: overgrown…

Now (so far): starting to plant vegetables and flowers…