Paul H Colman & Graeme Douglas write:

So the APG deadline is tomorrow. 12 noon. About 24 hours away. And planners in agencies all over the country (well London and Manchester… well, London) have been beavering away for weeks, possibly even months, making their papers smart and beautiful.

We start today. And not because confidence is high (it’s not) but because our workloads have dictated it.

But here’s a thing. The core insight in our (not yet written) paper is that it’s often when the pressure is highest and the risk greatest that the biggest rewards can be achieved, and it’s planning’s job to manage and maximise these opportunities.

(Dramatic pause.)

Which begs the question: is what’s true of planning also true of writing APG papers?

There’s only one way to find out.

So with only 24hours to go, how do we increase the pressure, create greater risk, but more importantly maximize the opportunity?

Well – by streaming the entire writing process on the internet, of course.

So, that’s what we’re going to try and do.  Write it live.  In a single day.

We’re sure they’ll be some technical difficulties along the way, but pop by and say hello, or just observe ‘two planners in a room’ at, wait for it, www.twoplannersinaroom.com.  If we get around to it there’ll also be a twitter stream too.

Barley? Probably.  Effective? Let’s see what happens.

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