Welcome to Optimism

true stories

This morning, we were swapping stories here about bad reactions from clients to presentations. Thought I'd share one or two of the stories.

Here's one that happened a little while ago.

Client: "You're making me nervous with these ideas."
Creative Director: "Well, nervous can be a good thing."
Client: "Yes, but this is the bad kind of nervous."

If I get time, later, I'll recount the story of the marketing director who physically attacked me to try to stop me from singing him our ideas for some radio ads. Oh, how we laughed about that one.

the dead weather: tonight 9.00pm

Dead weather live

Jack
White’s new supergroup, The Dead Weather, perform their first European
gig tonight From the Basement online and on mobile. Check out
www.ftblive.com to sign up for a reminder and watch the in-studio
preparations live as they happen with Nokia N97.

We’ll also be streaming the gig live to Rough Trade East London (get
down there at 6.00 pm to collect your wristband for the live stream and an
in-store gig from White Denim), Avalanche Records Glasgow, Piccadilly
Records Manchester and Rounder Records Brighton.

That’s The Dead Weather, tonight 9.00 pm, at www.ftblive.com.

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