Some more examples of our concepts for 'Selfridges Future A-Z 2109', an installation in the famous Oxford Street department store's windows as part of their hundredth anniversary celebrations. Each letter of the alphabet is represented by a product that we imagine Selfridges might sell in 100 years' time.

H is for HAPPY FRUIT
100% natural antidepressant. Packed full of serotonin, the natural
antidote to S.A.D., global sadness and other depressive disorders.

M is for MOON FLOWERS
Harvested from the Selfridges lunar fields. Flowers arrive fresh every
day. Gravity-proofed and naturally luminescent. Do not water.

P is for PORTA-WOMB           
Retain your figure throughout pregnancy. Unisex design. Convenient cord tidy. Ask for details at the Pop-Up Surgery.

Z is for ZERO GRAVITY PAINT
Give any object instant zero gravity properties. Ideal for moving heavy
items. Water soluble. Body painting should be approached with caution.

X Idea competition:
One letter is missing: the X. We're looking for ideas from anyone as to what future product could represent the 'X'. You can download an entry form from the Selfridges website or do your design on a postcard available from the Concept
Store in the Wonder Room on the ground floor of Selfridges on Oxford
Street.
Designs can be submitted via the entry box at the Wonder Room,
Selfridges London, sent by email to [email protected], or by post to us at: Idea X
Competition, Wieden + Kennedy, 16 Hanbury Street, London, E1 6QR.

With so many cycling fans at the agency, today’s a great day for team Nike with the launch of our new Mark Cavendish campaign, ahead of the Tour de France starting tomorrow.

Across the continent Mark is a household name – the fastest road cyclist in the world. He took four stages in the Tour de France last year, four in the Giro this year, two in the recent Tour of Switzerland and he won the Milan – San Remo classic. Dave Brailsford (the brains behind Team GB’s cycling success in Beijing) has described Cav as “the new Wayne Rooney”, his team owner says “forget Armstrong, Cavendish is the big story this year”. Despite being our best British cycling hope in years, here in the UK he remains virtually unheard of – and where he is known he has a reputation for his emotional post-race outbursts, his ability to say the wrong thing and what a lot of people claim is ‘arrogance’ about his own abilities.

But the one thing that no one can argue about is his speed on the road.

This execution puts the debate and the arguments to one side and lets his speed do the talking. As well as the image which appeared full page in Sport magazine editorial today alongside numerous cycling blogs, we’ll be releasing a series of filmed interviews throughout the three weeks of the tour each giving a different perspective on Cav’s approach to the race. The first sets up his ambitions for this year:

(http://www.youtube.com/user/NikeAdvertising#play/all/uploads-all/0/sE8zhUYMHA4).

We can’t wait to see what he’s capable of doing over the next three weeks. And to see if he can really bring that green jersey back to the UK…