Welcome to Optimism

W+K still fails to lose Visit Wales account

Wales
Fantastic news this week as we learned that we had successfully pitched to retain the Visit Wales business. There's a tale behind this review.

Back in May 2007, Campaign ran the story above. It prompted several people to send me messages of condolence at the time as they thought we'd lost the Visit Wales account.
We commented on this at the time on the blog. Then in October 2008, the review was halted.

Anyway, it started up again this year, it's finally complete and I'm delighted, relieved and excited to say we've won it. Bloody marvellous!
Picture 3

This Is Why We Meet

TIWWMlogobig

We’re really excited to be launching a new project for our window. This Is
Why We Meet
is an investigation, showcase and celebration of collaborative
working practice within the arts. This Is Why We Meet is a collaboration
between Wieden + Kennedy and curating partnership Pat And Trevor,
in association with the University of the Arts London and supported by Nokia.

We have selected 4 students from each college within the University of the
Arts London. Students will become part of a collaborative team and work
together intensively for a one-week period prior to installation in order to
create an interactive piece of work.

Work produced will be exhibited in window at Hanbury Street. The project has started
with Chelsea College of Art and Design (display:
Monday 20th July) and you can follow all their progress here.

For more information take a look here.

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