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Honda idents shoot

Laura McG. Rich Hooker, Sophie Lewis & Anna Smith have returned from a Honda idents shoot to support the Tour of Britain race programme on ITV4 next week. They write:

3 birds and a bloke in a hybrid.
Over 1000 miles.
456 sweets.
16 idents.
13 Costas.

8 Honda dealerships
1 KFC and that was 1 too many.

Our own Tour of Britain well, when I say Britain, it was more like Somerset to Blackpool, but that’s kind of Britain, isn’t it?
Director travelled in, and shot from, the A Team van. We’d reach a dealer, a van window was removed, a camera was mounted, and the team drove by filming. Like a drive by shooting without the guns or the bad feeling.
Speeds of over 10 mph were reached.
Many things were learnt:
Honda Dealers are more than shiny suits and showrooms.
Rich wants a motorbike.
Sound recorders should not be left on top of moving vehicles.
Laura’s Dad is better than any Sat Nav.
Blackpool is cold even in August.
Lenny Henry was right – Premier Inns beat Travellodges hands down.
&
Pop-corn Chicken is the work of the devil.

TOB shoot photos 001

TOB shoot photos 032

TOB shoot photos 041

TOB shoot photos 044

TOB shoot photos 045

w+k installation a ‘highlight’

Picture 1

From BBC.co.uk

Installations

"The highlight to look out for is an installation by
Wieden & Kennedy that aims to channel all worldwide conversations
about onedotzero that are taking place on social-media websites and
converge them as colouful strands into a giant onedotzero logo. We
can't really picture it either, but it sounds like a crazily ambitious
project that will surely be worth checking out. There will also be an
interactive music video lounge and a multi-touchscreen installation at
the BFI for the duration of the festival."

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